A new generation Ethan Allen Design Center has opened in the Sarasota market and we were pleased to assist both Benderson Development and Ethan Allen in branding this signature building. Working from the original architects drawings and at the direction of Ethan Allen’s construction department an expanded grid panel was designed to replace slat style awnings at the East and West entrances allowing an increased sign area on these elevations. The aluminum and fiberglass grids were contracted through the developer and were built in conjunction with the LED illuminated channel letters ordered by Ethan Allen for these elevations and assembled as complete units. These grids serve multiple purposes by providing visual interest at these entrances, a degree of shade originally intended by use of metal awnings and as the support for the channel letters.
The branding was completed with another smaller set of channel letters mounted to a parapet wall on the southeast elevation and a final set of channel letters standing on a raceway mounted to edge of a small roof at the north elevation. These off white letters read well against the darker earth tones and black tile that feature prominently on this building.