Custom CNC cut aluminum plate was utilized to produce the identity components for GTG, a technologies-driven, research-based private holding group exclusively focused on the orthopedic and musculoskeletal device sector. The aluminum components were hand brushed in stages to a very fine horizontal grain finish that was coated with a low VOC satin sheen clear coat that both accentuates the grain and protects the finish. The finishd logo elements were pin mounted with smooth stand off studs to the stairwell landing wall to serve as a directory element to assist thier invited clients to thier office.
The brand is reinforced by a second identity element in the lobby that again utilized custom CNC cut aluminum plate with the corporate logo excised from the material. After applying the same meticulous finish the reverse side perimeter of the plate and logo were surrounded by low profile LED modules. The sinished piece mounted with a custom designed stand off system now exhibits a soft halo of light surrounding the piece while allowing the logo to remain the focal point.